Chief Marketer Staff
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Appeals Court Restricts Junk Faxes
In a decision that could affect challenges to spam, a federal appeals court has ruled that a law restricting junk faxes was constitutional. This sets
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FDA Cracks Down on Mail Order Drug Marketer
The Food and Drug Administration (FDA) has accused mail order pharmacy Rx Depot Inc. of illegally running a storefront operation to import prescription
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List and Database News
First Fone Connects MKTG Services has been named manager of the First Fone Connects file. This list includes the names of 3 million people who have connected
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Letters to the Editor
: Once again, thank you. I needed that! (The mental image of you sitting in green
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CoolSavings Launches Cross-Channel Coupon Program
CoolSavings Inc. has debuted a marketing platform that lets consumers redeem coupons at any sales channel they want. Through the Buy Anywhere program,
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Loose Cannon: Duck and Coverlet
A CALL CENTER IN THE SAN FERNANDO VALLEY, March 24—Anyone calling my extension at Direct recently would have heard a message stating that I was on vacation.
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Consumers Say Catalog Web Sites Don’t Meet Their Expectations: Study
Customers know what they want on a catalog’s Web site—but they are not getting it, according to a study by list company Millard Group Inc. Millard surveyed
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Koppel Resigns as President of PC Connection
Kenneth Koppel has stepped down from his position as president of PC Connection, Inc. for personal reasons, the company announced. Patricia Gallup, the
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Neal Named Chief Marketing Officer at Marsh
Marsh Inc. has appointed Donald Neal as senior vice president and chief marketing officer of the firm
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Quebecor Appoints New CFO
Jacques Mallette has been appointed executive vice president and chief financial officer of Quebecor Inc. Mallette replaces Claude H