Chief Marketer Staff

• PMA Debuts Event Marketing Council

  The PMA has launched an Event Marketing Council in response to the increasingly important role event marketing plays in integrated promotion marketing

• Draft Chicago Hires Two Senior VPs

  Draftworldwide Chicago has hired two senior vice president, group account directors. Philip Loftus, 40, will be in charge of the Masterfoods account responsible

• Industry Association Members Worry About War’s Impact

  Members of the Direct Marketing Association (DMA) and the Electronic Retailing Association (ERA) are bracing for the impact of the war in Iraq on the

• List and Database News

  Tax: Federal, State and Local Thomson RIA’s Tax: Federal, State and Local file has new counts and new pricing. These 138,000 executives in the total file

• Chock Full O’Nuts In the Market For a New Jingle

  Everybody sing. Chock Full o’nuts is giving aspiring singers a chance to tune their vocal chords by coming up with a creative rendition of the famous

• Letter to the Editor

  : I just read your article – They Love to Spy. And It Showed. My first

• ERA CEO Meyers Resigns

  Electronic Retailing Association CEO Elissa Matulis Myers resigned on Wednesday. Barbara Tulipane, executive vice president of the Arlington, VA-based

• Beck’s, Famous Grouse Tee Off

  Golf trips are the hot ticket for alcohol beverage marketers this spring. Beck’s last week kicked off its Play a Round in Las Vegas promotion, which asks

• Tobacco Marketers Fight Justice Department, Counterfeiters

  Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half

• MarketTouch Opens List Management Division

  MarketTouch is expanding its direct marketing services by launching a new list management division under the direction of Pam Mulligan, vice president,