Chief Marketer Staff

• Scientists Use Online Along With Paper Catalogs: Study

  Scientists prefer online catalogs to search for and order products they need for their labs. But 70% of them still want to receive a print catalog, even

• Japan’s Docomo Wins Court Battle Over Spam

  NTT Docomo Corp, a Japanese mobile phone carrier, won a victory against junk e-mail on Tuesday when a Tokyo court ordered compensation for the costs of

• Letters to the Editor

  On Saturday, March 22nd, I attended the memorial service for Joan Throckmorton at the Community Church in Pound Ridge, N.Y. (Westchester County) and came

• Appeals Court Restricts Junk Faxes

  In a decision that could affect challenges to spam, a federal appeals court has ruled that a law restricting junk faxes was constitutional. This sets

• Experian Acquires Regional Credit Bureaus

  Experian has acquired the consumer credit assets of three regional credit bureaus: Credit Bureau of Provo, Provo, UT; Credit Bureau of Ogden, Utah, and

• Appeals Court Restricts Junk Faxes

  In a decision that could affect challenges to spam, a federal appeals court has ruled that a law restricting junk faxes was constitutional. This sets

• FDA Cracks Down on Mail Order Drug Marketer

  The Food and Drug Administration (FDA) has accused mail order pharmacy Rx Depot Inc. of illegally running a storefront operation to import prescription

• Airborne in Talks to Sell Ground Operations to DHL

  Airborne Inc. is negotiating to sell its ground operations to DHL Worldwide Express, Airborne confirmed. DHL would pay cash at a premium over the express

• Short Cuts

  Outdoor cataloger Cabelas

• Mail Stream: A Report on Incoming Direct Mail

  The first Action Playbook catalog from the Footstar Corp. is described as ‘the book’ for best athletic gear. Marketed as the bible of sporting merchandise, catalog editors recommend customers “guard it with their life.”