Chief Marketer Staff

• List and Database News

  ADVO Business Records ADVO business saturation data has been put on the market for the first time by ALC Data Management. ALC is offering 10.7 million

• John Dasburg Leaves Burger King for DHL Airways

  As expected, John Dasburg resigned last week as Chairman of Burger King Corp. He has accepted the positions of chairman and CEO at cargo carrier DHL Airways.

• H&R Block Accused of Using Taxpayer Info

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• Reckitt Benckiser Taps “Jetsons” in $22 Million Campaign

  Reckitt Benckiser has turned to a family known for pioneering futuristic technologies, “The Jetsons,” to launch its new automatic dishwasher detergent.

• USA Interactive Completes Entertainment Acquisition

  USA Interactive has completed its acquisition of coupon book marketer Entertainment Publications for $360 million. Based in Troy, Michigan, Entertainment

• List and Database News

  Law Enforcement Charitable Donors These 356,000 charitable donors support law enforcement personnel. The average contribution is $27. The source is direct

• Scientists Use Online Along With Paper Catalogs: Study

  Scientists prefer online catalogs to search for and order products they need for their labs. But 70% of them still want to receive a print catalog, even

• VentureDirect Manages Gruner + Jahr Co-op Programs

  VentureDirect Worldwide, New York, has been named to manage Gruner + Jahr USA

• Japan’s Docomo Wins Court Battle Over Spam

  NTT Docomo Corp, a Japanese mobile phone carrier, won a victory against junk e-mail on Tuesday when a Tokyo court ordered compensation for the costs of

• FTC Do-Not-Call List Registration Begins in June

  Beginning in July, consumers will be able to put their telephone numbers on the Federal Trade Commission’s national registry for its do-not-call list,