Chief Marketer Staff

• Short Cuts

  Outdoor cataloger Cabelas

• Mail Stream: A Report on Incoming Direct Mail

  The first Action Playbook catalog from the Footstar Corp. is described as ‘the book’ for best athletic gear. Marketed as the bible of sporting merchandise, catalog editors recommend customers “guard it with their life.”

• Abercrombie & Fitch Accused of Purveying Soft Porn

  An anti-porn group in St. Louis, MO, has accused Abercrombie and Fitch of displaying “soft porn” it its stores. Citizens Against Pornography recently

• Loose Cannon: Duck and Coverlet

  A CALL CENTER IN THE SAN FERNANDO VALLEY, March 24—Anyone calling my extension at Direct recently would have heard a message stating that I was on vacation.

• List and Database News

  EMS Workers This file is now under the management of VentureDirect Worldwide. It is made up of 78,532 emergency medical service workers, and has been

• Proposed California Anti-Spam Bill Would Require Consumer Opt In

  A California anti-spam bill that would require consumers to opt in to receive commercial e-mail is going to be voted on by a state Senate committee on

• Telemarketing Guru Lee Van Vechten Dies

  Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices

• DMA Reinstates International Pavilion at Annual Conference

  The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

• DMA Reinstates International Pavilion at Annual Conference

  The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

• Consumers Say Catalog Web Sites Don’t Meet Their Expectations: Study

  Customers know what they want on a catalog’s Web site—but they are not getting it, according to a study by list company Millard Group Inc. Millard surveyed