Chief Marketer Staff

• Telecom Firm Settles Pennsylvania Do-Not-Call Charges

  U.S. Telecom Long Distance Inc., a marketer of long-distance services, has agreed to pay a $70,000 civil penalty as part of a settlement with Pennsylvania

• List and Database News

  ADVO Business Records ADVO business saturation data has been put on the market for the first time by ALC Data Management. ALC is offering 10.7 million

• At War Time Brands Cut TV, Promotions Go Forward

  Despite a temporary halt of TV advertising on the part of many marketers due to the outbreak of war last week, brands are going forward with promotions

• D.A. Lewis Sells Its Fulfillment Unit

  Mac Direct has acquired the fulfillment and lettershop business of competitor D.A. Lewis Associates Inc. With this purchase, Colmar, PA-based Mac Direct

• John Dasburg Leaves Burger King for DHL Airways

  As expected, John Dasburg resigned last week as Chairman of Burger King Corp. He has accepted the positions of chairman and CEO at cargo carrier DHL Airways.

• Possible Reclassification of Malternatives Could Hurt Marketing

  The Treasury Department could take some of the fizz out of the “malternatives” segment by seeking to reclassify the beverages as spirits rather than beer,

• Split Vote by DMCNY Board on DMA Membership

  The move by the Direct Marketing Club of New York to become a chapter of the Direct Marketing Association is on hold for at least for another month. There

• Mokrynski Wins Christopher Reeve Foundation File

  Mokrynski & Associates Inc. has been tapped to manage the Christopher Reeve Paralysis Foundation file. More than 250,000 people have donated to CRPF in

• Judge Nixes Delay of FTC Phone Rule

  Direct marketers were dealt a setback today when a federal judge refused to delay enforcement of key provisions in the Federal Trade Commission

• DIRECT HIT: In the Name of Caples

  Like Bob Stone, who paid tribute to her on video during the recent Caples Awards ceremony, I can’t remember my first meeting with Andi Emerson. But I