Chief Marketer Staff

• DMA Accuses Two Firms of Ethical Violations

  The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,

• Letters to the Editor

  : Once again, thank you. I needed that! (The mental image of you sitting in green

• CoolSavings Launches Cross-Channel Coupon Program

  CoolSavings Inc. has debuted a marketing platform that lets consumers redeem coupons at any sales channel they want. Through the Buy Anywhere program,

• List and Database News

  First Fone Connects MKTG Services has been named manager of the First Fone Connects file. This list includes the names of 3 million people who have connected

• Investment Training Firm Settles FTC Charges

  A marketer who allegedly deceived consumers in Web advertisements for investment training courses has a consent decree settling Federal Trade Commission

• Appeals Court Restricts Junk Faxes

  In a decision that could affect challenges to spam, a federal appeals court has ruled that a law restricting junk faxes was constitutional. This sets

• Experian Acquires Regional Credit Bureaus

  Experian has acquired the consumer credit assets of three regional credit bureaus: Credit Bureau of Provo, Provo, UT; Credit Bureau of Ogden, Utah, and

• Abercrombie & Fitch Accused of Purveying Soft Porn

  An anti-porn group in St. Louis, MO, has accused Abercrombie and Fitch of displaying “soft porn” it its stores. Citizens Against Pornography recently

• FDA Cracks Down on Mail Order Drug Marketer

  The Food and Drug Administration (FDA) has accused mail order pharmacy Rx Depot Inc. of illegally running a storefront operation to import prescription

• Airborne in Talks to Sell Ground Operations to DHL

  Airborne Inc. is negotiating to sell its ground operations to DHL Worldwide Express, Airborne confirmed. DHL would pay cash at a premium over the express