Chief Marketer Staff

• PlayStation 2 Jams with House of Blues Again

  PlayStation 2 and the House of Blues are re-teaming for the Dual Play club tour. Merging video gaming and dance club nightlife, the tour, which is comprised

• List and Database News

  ADVO Business Records ADVO business saturation data has been put on the market for the first time by ALC Data Management. ALC is offering 10.7 million

• Electronic Retailing Association Chooses Barbara Tulipane as New President

  Barbara Tulipane has been named president and chief operating officer of the Electronic Retailing Association. Tulipane has been with the ERA since 2000

• Letters to the Editor

  Re: Court Restricts Junk Faxes (Direct Newsline, March 25, 2003) There is nothing more helpful than a court providing solutions for which there isn’t

• Sears to Put Credit Business on the Block

  Sears may put its credit and financial products business on the block following a review of “strategic alternatives,” the company said today. The group

• H&R Block Accused of Using Taxpayer Info

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• At War Time Brands Cut TV, Promotions Go Forward

  Despite a temporary halt of TV advertising on the part of many marketers due to the outbreak of war last week, brands are going forward with promotions

• Split Vote by DMCNY Board on DMA Membership

  The move by the Direct Marketing Club of New York to become a chapter of the Direct Marketing Association is on hold for at least for another month. There

• Mokrynski Wins Christopher Reeve Foundation File

  Mokrynski & Associates Inc. has been tapped to manage the Christopher Reeve Paralysis Foundation file. More than 250,000 people have donated to CRPF in

• Judge Nixes Delay of FTC Phone Rule

  Direct marketers were dealt a setback today when a federal judge refused to delay enforcement of key provisions in the Federal Trade Commission