Chief Marketer Staff

• Possible Reclassification of Malternatives Could Hurt Marketing

  The Treasury Department could take some of the fizz out of the “malternatives” segment by seeking to reclassify the beverages as spirits rather than beer,

• Reckitt Benckiser Taps “Jetsons” in $22 Million Campaign

  Reckitt Benckiser has turned to a family known for pioneering futuristic technologies, “The Jetsons,” to launch its new automatic dishwasher detergent.

• VentureDirect Manages Gruner + Jahr Co-op Programs

  VentureDirect Worldwide, New York, has been named to manage Gruner + Jahr USA

• FTC Do-Not-Call List Registration Begins in June

  Beginning in July, consumers will be able to put their telephone numbers on the Federal Trade Commission’s national registry for its do-not-call list,

• DMA Accuses Two Firms of Ethical Violations

  The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,

• DMA Accuses Two Firms of Ethical Violations

  The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,

• USA Interactive Completes Entertainment Acquisition

  USA Interactive has completed its acquisition of coupon book marketer Entertainment Publications for $360 million. Based in Troy, Michigan, Entertainment

• Letters to the Editor

  On Saturday, March 22nd, I attended the memorial service for Joan Throckmorton at the Community Church in Pound Ridge, N.Y. (Westchester County) and came

• List and Database News

  Law Enforcement Charitable Donors These 356,000 charitable donors support law enforcement personnel. The average contribution is $27. The source is direct

• Scientists Use Online Along With Paper Catalogs: Study

  Scientists prefer online catalogs to search for and order products they need for their labs. But 70% of them still want to receive a print catalog, even