Chief Marketer Staff
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LORILLARD WARNED TO PAY UP
Lorillard Tobacco Co. may face the wrath of state attorneys general next week if it withholds a $25.9 million payment to anti-tobacco non-profit American
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U.K. Proposes Anti-Spam Regulations
The U.K. Department of Trade & Industry has proposed a number of measures to crack down on unsolicited commercial e-mail messages. The proposals — to
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Letters to the Editor
Re: Court Restricts Junk Faxes (Letters to the Editor, Direct Newsline, March 25) I feel a compelling need to respond to Fred Hahn’s letter in particular
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MASTERCARD TO SPONSOR CENTRAL PARK ANNIVERSARY CELEBRATION
MasterCard International will be the title sponsor of the year-long celebration of the 150th anniversary of Central Park. The event kicks off April 29
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SCOTTS BLOOMS AT WAL-MART
The Scotts Co. blooms in Wal-Mart stores in 12 markets this spring with The Scotts Garden Party, a April 12-May 18 tour that brings stores a day-long
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REGISTRATION FOR NATIONAL DO-NOT-CALL LIST STARTS IN JULY
Beginning in July, consumers will be able to register their phone numbers on the Federal Trade Commission’s national Do-Not-Call list. Telemarketers will
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DMCNY Exec Reports Counting Error
The six-six tie reported by Direct Marketing Club of New York board members yesterday was not quite what it seemed to be. The DMCNY
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Direct Marketing During Wartime
Now that the war against Iraq is underway, what are the consequences for direct marketing? If you’re a good database marketer, you can handle it. The
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R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs
R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility, and other locations. The move by
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Direct Marketing During Wartime
Now that the war against Iraq is underway, what are the consequences for direct marketing? If you