Chief Marketer Staff

• MASTERCARD TO SPONSOR CENTRAL PARK ANNIVERSARY CELEBRATION

  MasterCard International will be the title sponsor of the year-long celebration of the 150th anniversary of Central Park. The event kicks off April 29

• AOL Lays Off 425 Call Center Employees

  America Online has laid off 425 mostly technical support employees in its Ogden, UT; Columbus, OH; Oklahoma City; and Tucson, AZ call centers. Spokesman

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• DRTV Firm Intermedia Delists Itself from OTC Bulletin Board

  Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation

• Former eToys CEO Joins Gap Direct as President

  Toby Lenk is joining Gap Inc. as president of Gap Inc. Direct, the company

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• COORS TO LAUNCH LABEL PROMOTION

  Having ramped up its TV efforts over the past year, Coors Original next month gets back to the bottle with a three-pronged interactive label promotion

• ONLINE PROMOTIONS/ADS ON THE RISE: STUDIES

  Online advertising is on the rise with the top 100 traditional advertisers increasing their share of the marketing tactic. By the end of 2002, these top

• E-centives Trims Expenses, Net Loss in 2002

  E-centives, a provider of online direct marketing technology and services, cut its annual net loss from $45.6 million to $17.4 million in 2002. The Bethesda,

• DMA Designs FTC Telemarketing Flow Chart

  The Direct Marketing Association has put out a flow chart that summarizes the Federal Trade Commissions new rules about telemarketing. It is designed