Chief Marketer Staff

• Mokrynski Wins Christopher Reeve Foundation File

  Mokrynski & Associates Inc. has been tapped to manage the Christopher Reeve Paralysis Foundation file. More than 250,000 people have donated to CRPF in

• Promotion Agencies Grapple with New Connecticut Tax

  Promotion agencies are preparing to deal with a new Connecticut sales tax to be imposed on advertising services beginning April 1. Advertising services

• Short Cuts

  Millard Group Inc. has hired one employee and promoted another one. Mary Ellen McGarry has been appointed as an account director in list management .

• Loss Grows as Expenses Fall for Hanover

  Cataloger Hanover Direct generated $457.6 million in revenue during 2002, down from $532.2 million a year earlier. Its net loss rose to $24.7 million

• FTC Hits Laser Eye Surgery Advertisers

  Two firms have have agreed to settle Federal Trade Commission charges that they misstated the benefits of laser eye surgery in their advertising. The

• Telecom Firm Settles Pennsylvania Do-Not-Call Charges

  U.S. Telecom Long Distance Inc., a marketer of long-distance services, has agreed to pay a $70,000 civil penalty as part of a settlement with Pennsylvania

• Promotion Spending Tops Ad Expenditures: Study

  Promotion spending exceeded advertising spending last year with $233.7 billion spent on consumer promotion compared to $211.7 billion on ad expenditures,

• Toys R Us Breaks With UPromise

  Loyalty marketing program UPromise lost one of its cornerstone members when Toys R Us let its contract run out last month. Two-year-old UPromise channels

• D.A. Lewis Sells Its Fulfillment Unit

  Mac Direct has acquired the fulfillment and lettershop business of competitor D.A. Lewis Associates Inc. With this purchase, Colmar, PA-based Mac Direct

• Judge Nixes Delay of FTC Phone Rule

  Direct marketers were dealt a setback today when a federal judge refused to delay enforcement of key provisions in the Federal Trade Commission