Chief Marketer Staff

• Loose Cannon: So What if it’s the Economy?

  There

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility and other locations. The move by

• VISITSCOTLAND KICKS UP HEELS IN NEW YORK

  The cobwebs may just be starting to clear from the blitz of St. Paddy’s Day promotions but now it’s the Scot’s turn. A weeklong series of promotions sponsored

• FLEMING SETTLES WITH KMART FOR $37 MILLION

  Food distributor Fleming Cos. is expected to receive $37 million in stock in a settlement reached Tuesday with bankrupt Kmart Corp. over the termination

• TOBACCO VET LAUNCHES LEGAL BRAND

  A new cigarette brand launches tonight, just weeks before New York City’s new smoking ban begins May 1. Freedom Tobacco, New York City, unveils Legal

• AOL Lays Off 425 Call Center Employees

  America Online has laid off 425 mostly technical support employees in its Ogden, UT; Columbus, OH; Oklahoma City; and Tucson, AZ call centers. Spokesman

• LORILLARD WARNED TO PAY UP

  Lorillard Tobacco Co. may face the wrath of state attorneys general next week if it withholds a $25.9 million payment to anti-tobacco non-profit American

• DRTV Firm Intermedia Delists Itself from OTC Bulletin Board

  Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation

• Former eToys CEO Joins Gap Direct as President

  Toby Lenk is joining Gap Inc. as president of Gap Inc. Direct, the company