Chief Marketer Staff

• REGIS AND KELLY TO GIVE AWAY A NEW HOME

  It’s may be difficult to rent or buy a home in the heart of New York City, but Regis Philbin and Kelly Ripa are building a 3,000-square-foot house at

• COOLSAVINGS TARGETS ONLINE BROWSERS

  Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across

• REGISTRATION FOR NATIONAL DO-NOT-CALL LIST STARTS IN JULY

  Beginning in July, consumers will be able to register their phone numbers on the Federal Trade Commission’s national Do-Not-Call list. Telemarketers will

• DMCNY Exec Reports Counting Error

  The six-six tie reported by Direct Marketing Club of New York board members yesterday was not quite what it seemed to be. The DMCNY

• Direct Marketing During Wartime

  Now that the war against Iraq is underway, what are the consequences for direct marketing? If you

• Direct Marketing During Wartime

  Now that the war against Iraq is underway, what are the consequences for direct marketing? If you’re a good database marketer, you can handle it. The

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility, and other locations. The move by

• PlayStation 2 Jams with House of Blues Again

  PlayStation 2 and the House of Blues are re-teaming for the Dual Play club tour. Merging video gaming and dance club nightlife, the tour, which is comprised

• List and Database News

  ADVO Business Records ADVO business saturation data has been put on the market for the first time by ALC Data Management. ALC is offering 10.7 million

• Promotion Spending Tops Ad Expenditures: Study

  Promotion spending exceeded advertising spending last year with $233.7 billion spent on consumer promotion compared to $211.7 billion on ad expenditures,