Chief Marketer Staff

• Letters to the Editor

  Re: Court Restricts Junk Faxes (Letters to the Editor, Direct Newsline, March 25) I feel a compelling need to respond to Fred Hahn’s letter in particular

• ONLINE PROMOTIONS/ADS ON THE RISE: STUDIES

  Online advertising is on the rise with the top 100 traditional advertisers increasing their share of the marketing tactic. By the end of 2002, these top

• MASTERCARD TO SPONSOR CENTRAL PARK ANNIVERSARY CELEBRATION

  MasterCard International will be the title sponsor of the year-long celebration of the 150th anniversary of Central Park. The event kicks off April 29

• REGISTRATION FOR NATIONAL DO-NOT-CALL LIST STARTS IN JULY

  Beginning in July, consumers will be able to register their phone numbers on the Federal Trade Commission’s national Do-Not-Call list. Telemarketers will

• Direct Marketing During Wartime

  Now that the war against Iraq is underway, what are the consequences for direct marketing? If you’re a good database marketer, you can handle it. The

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility, and other locations. The move by

• DMCNY Exec Reports Counting Error

  The six-six tie reported by Direct Marketing Club of New York board members yesterday was not quite what it seemed to be. The DMCNY

• Direct Marketing During Wartime

  Now that the war against Iraq is underway, what are the consequences for direct marketing? If you

• PlayStation 2 Jams with House of Blues Again

  PlayStation 2 and the House of Blues are re-teaming for the Dual Play club tour. Merging video gaming and dance club nightlife, the tour, which is comprised

• D.A. Lewis Sells Its Fulfillment Unit

  Mac Direct has acquired the fulfillment and lettershop business of competitor D.A. Lewis Associates Inc. With this purchase, Colmar, PA-based Mac Direct