Chief Marketer Staff

• Letters to the Editor

  Richard, I agree 100%: The economy is a challenge, not a brick wall.

• Yesmail Brand Will Survive InfoUSA’s ClickAction/Yesmail Merger

  When infoUSA merges its Yesmail and ClickAction properties, the ClickAction name will eventually fall by the wayside, according to vice president of marketing

• Mail Stream: A Report on Incoming Direct Mail

  The premiere catalog from Jean M Wedding Essentials is touted as having “everything you need for the wedding of your dreams.” The amount of merchandise is so large, in fact, that an entire page is used as an accessory index in the back of the book.

• LivePerson Offers Search Engine Tracking in Real Time

  Software marketing solutions company LivePerson, is introducing a technology to help businesses track their search engine traffic. Live Keyword allows

• Lawmakers Call for Permanent Ban on Internet Access Taxes

  Several lawmakers want a permanent ban on Internet access taxes, Reuters reported. While sidestepping the question of whether Internet sales should be

• List and Database News

  Home Business Owners There are 1.6 million records in the 12-month-file of Home Business Owners. Demographic and psychographic data elements are available.

• HVDMA Luncheon on April 2

  The Hudson Valley Direct Marketing Association Summit Conference luncheon will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual

• Short Cuts

  Michael Elbrecht has been hired as a sales executive at Datagence in Red Bank, NJ. He started his new job on March 10. Elbrecht had previously been sales

• Loose Cannon: So What if it’s the Economy?

  There

• List and Database News

  American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually