Chief Marketer Staff

• LORILLARD WARNED TO PAY UP

  Lorillard Tobacco Co. may face the wrath of state attorneys general next week if it withholds a $25.9 million payment to anti-tobacco non-profit American

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility and other locations. The move by

• COORS TO LAUNCH LABEL PROMOTION

  Having ramped up its TV efforts over the past year, Coors Original next month gets back to the bottle with a three-pronged interactive label promotion

• ONLINE PROMOTIONS/ADS ON THE RISE: STUDIES

  Online advertising is on the rise with the top 100 traditional advertisers increasing their share of the marketing tactic. By the end of 2002, these top

• List and Database News

  Childswork/Childsplay Blow-In Program VentureDirect has updated this file of 1.1 million buyers of play therapy tools for counselors and therapists who

• MASTERCARD TO SPONSOR CENTRAL PARK ANNIVERSARY CELEBRATION

  MasterCard International will be the title sponsor of the year-long celebration of the 150th anniversary of Central Park. The event kicks off April 29

• REGIS AND KELLY TO GIVE AWAY A NEW HOME

  It’s may be difficult to rent or buy a home in the heart of New York City, but Regis Philbin and Kelly Ripa are building a 3,000-square-foot house at

• U.K. Proposes Anti-Spam Regulations

  The U.K. Department of Trade & Industry has proposed a number of measures to crack down on unsolicited commercial e-mail messages. The proposals — to

• DMA Blasts FTC Do Not Call Fees as “Excessive”

  The Federal Trade Commission will amend its Telemarketing Sales Rule, adding an annual fee of $29 per area code for accessing its national do not call