Chief Marketer Staff

• DMA Designs FTC Telemarketing Flow Chart

  The Direct Marketing Association has put out a flow chart that summarizes the Federal Trade Commissions new rules about telemarketing. It is designed

• REGIS AND KELLY TO GIVE AWAY A NEW HOME

  It’s may be difficult to rent or buy a home in the heart of New York City, but Regis Philbin and Kelly Ripa are building a 3,000-square-foot house at

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• COOLSAVINGS TARGETS ONLINE BROWSERS

  Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across

• List and Database News

  Childswork/Childsplay Blow-In Program VentureDirect has updated this file of 1.1 million buyers of play therapy tools for counselors and therapists who

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility and other locations. The move by

• Statlistics Awarded PennWell’s Business and Industrial Lists

  Statlistics has been awarded list management responsibilities for PennWell

• Bogus Telemarketer Gets 10 Years

  A Canadian man has been sentenced to 10 years in prison on charges of conspiracy and mail fraud in connection with a telemarketing scheme he operated

• U.K. Proposes Anti-Spam Regulations

  The U.K. Department of Trade & Industry has proposed a number of measures to crack down on unsolicited commercial e-mail messages. The proposals — to

• VISITSCOTLAND KICKS UP HEELS IN NEW YORK

  The cobwebs may just be starting to clear from the blitz of St. Paddy’s Day promotions but now it’s the Scot’s turn. A weeklong series of promotions sponsored