Chief Marketer Staff

• FLEMING SETTLES WITH KMART FOR $37 MILLION

  Food distributor Fleming Cos. is expected to receive $37 million in stock in a settlement reached Tuesday with bankrupt Kmart Corp. over the termination

• AOL Lays Off 425 Call Center Employees

  America Online has laid off 425 mostly technical support employees in its Ogden, UT; Columbus, OH; Oklahoma City; and Tucson, AZ call centers. Spokesman

• TOBACCO VET LAUNCHES LEGAL BRAND

  A new cigarette brand launches tonight, just weeks before New York City’s new smoking ban begins May 1. Freedom Tobacco, New York City, unveils Legal

• DRTV Firm Intermedia Delists Itself from OTC Bulletin Board

  Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation

• Former eToys CEO Joins Gap Direct as President

  Toby Lenk is joining Gap Inc. as president of Gap Inc. Direct, the company

• LORILLARD WARNED TO PAY UP

  Lorillard Tobacco Co. may face the wrath of state attorneys general next week if it withholds a $25.9 million payment to anti-tobacco non-profit American

• COORS TO LAUNCH LABEL PROMOTION

  Having ramped up its TV efforts over the past year, Coors Original next month gets back to the bottle with a three-pronged interactive label promotion

• DMA Blasts FTC Do Not Call Fees as “Excessive”

  The Federal Trade Commission will amend its Telemarketing Sales Rule, adding an annual fee of $29 per area code for accessing its national do not call

• ONLINE PROMOTIONS/ADS ON THE RISE: STUDIES

  Online advertising is on the rise with the top 100 traditional advertisers increasing their share of the marketing tactic. By the end of 2002, these top

• MASTERCARD TO SPONSOR CENTRAL PARK ANNIVERSARY CELEBRATION

  MasterCard International will be the title sponsor of the year-long celebration of the 150th anniversary of Central Park. The event kicks off April 29