Chief Marketer Staff

• SEC Eyes AOL Ad Deal

  The Securities and Exchange Commission is contesting $400 million in ad revenue reported by AOL, according to the annual 10K report filed by AOL Time

• Introductory Offer

  Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling

• Agencies

  E-DONORS MAKE THE A-LIST

  The American Diabetes Association, which first tested e-mail last year, was so buoyed by the results that it now sees e-mail as the future. The tests

• Agencies

  Putman Media Cuts Renewal Costs 20%

  Interactive voice messaging (IVM) helped Putman Media Inc. save $1 to $1.25 per renewal in a recent campaign, a 20% savings over its traditional live

• Fast Clip

  With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath

• Warner Preps for “Harry Potter” DVD Release

  In advance of the April 11 DVD release of “Harry Potter and the Chamber of Secrets,” Warner Home Video has kicked off the second phase of its Unlock the

• Signs of Life

  It may not have signaled a return to the heady days of the late ‘90s, but 2002 offered the first glimpse of hope to the beleaguered premium incentives

• Agencies

  April 1, 2003

   

• Datagence Debuts Ailment Sufferers File

  Database marketing company Datagence in Red Bank, NJ, has introduced the Consumer Health and Ailment Sufferers file, which identifies 28 million ailment

• Lowe and DraftWorldwide Align Services

  Creative agency Lowe & Partners Worldwide and DraftWorldwide are aligning their services across the globe. The new offering will be known as Lowe + Draft.