Chief Marketer Staff

• Short Cuts

  Michael Elbrecht has been hired as a sales executive at Datagence in Red Bank, NJ. He started his new job on March 10. Elbrecht had previously been sales

• Mail Stream: A Report on Incoming Direct Mail

  The premiere catalog from Jean M Wedding Essentials is touted as having “everything you need for the wedding of your dreams.” The amount of merchandise is so large, in fact, that an entire page is used as an accessory index in the back of the book.

• LivePerson Offers Search Engine Tracking in Real Time

  Software marketing solutions company LivePerson, is introducing a technology to help businesses track their search engine traffic. Live Keyword allows

• List and Database News

  Home Business Owners There are 1.6 million records in the 12-month-file of Home Business Owners. Demographic and psychographic data elements are available.

• Yesmail Brand Will Survive InfoUSA’s ClickAction/Yesmail Merger

  When infoUSA merges its Yesmail and ClickAction properties, the ClickAction name will eventually fall by the wayside, according to vice president of marketing

• New York Sun Gives Circulation an $800,000 Boost

  The New York Sun newspaper will spend $800,000 during a six-week circulation-boosting effort. The campaign, which begins March 31, includes direct response

• Loose Cannon: So What if it’s the Economy?

  There

• List and Database News

  American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility and other locations. The move by

• SCOTTS BLOOMS AT WAL-MART

  The Scotts Co. blooms in Wal-Mart stores in 12 markets this spring with The Scotts Garden Party, a April 12-May 18 tour that brings stores a day-long