Chief Marketer Staff

• Lowe and DraftWorldwide Align Services

  Creative agency Lowe & Partners Worldwide and DraftWorldwide are aligning their services across the globe. The new offering will be known as Lowe + Draft.

• Mail Stream: A Report on Incoming Direct Mail

  The premiere catalog from Jean M Wedding Essentials is touted as having “everything you need for the wedding of your dreams.” The amount of merchandise is so large, in fact, that an entire page is used as an accessory index in the back of the book.

• Letters to the Editor

  Richard, I agree 100%: The economy is a challenge, not a brick wall.

• Lawmakers Call for Permanent Ban on Internet Access Taxes

  Several lawmakers want a permanent ban on Internet access taxes, Reuters reported. While sidestepping the question of whether Internet sales should be

• List and Database News

  Home Business Owners There are 1.6 million records in the 12-month-file of Home Business Owners. Demographic and psychographic data elements are available.

• Yesmail Brand Will Survive InfoUSA’s ClickAction/Yesmail Merger

  When infoUSA merges its Yesmail and ClickAction properties, the ClickAction name will eventually fall by the wayside, according to vice president of marketing

• Loose Cannon: So What if it’s the Economy?

  There

• List and Database News

  American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually

• New York Sun Gives Circulation an $800,000 Boost

  The New York Sun newspaper will spend $800,000 during a six-week circulation-boosting effort. The campaign, which begins March 31, includes direct response

• DRTV Firm Intermedia Delists Itself from OTC Bulletin Board

  Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation