Chief Marketer Staff

• Versatility Adds Value

  Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

• Bottom Shelf

  If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of

• AIM Opens Dialogue With ISPs Over Spam

  E-mail providers sat down with Internet Service Providers on Tuesday to talk about how they could defeat spam. They found no solution, but agreed that

• Agencies

  Nectar Feeds Sainsbury’s Segmentation Efforts

  Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,

• Short Cuts

  The Direct Marketing Association’s Financial Services Council has given the Hartford Financial Services Group Inc. its Company of the Year award.

• Agencies

  Two Young Men Grow Up

  After 29 years and an estimated $2 billion in sales, The Wall Street Journal’s two young men mailing piece has been brought into the 21st century. In

• Chasing Jaime

  It’s ironic, really, that Chase Manhattan’s tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my

• Major Events

  Event Marketing – Total SPent in 2002: $132.3 billion

• Agencies

  Helping Customers Help Themselves

  Self-service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self-service can

• Zilo Brings The Future On-Campus

  This fall, college marketing agency Zilo Networks and the Institute for Global Futures will launch FutureLab: The Innovative Expo,” a “world’s fair” type