Author

Chief Marketer Staff

  • FTC Proposes Fees for Do-Not-Call Registry

    In a proposed amendment to its Telemarketing Sales Rule, the Federal Trade Commission would add an annual fee of $29 per area code to access its national

  • Warner Preps for “Harry Potter” DVD Release

    In advance of the April 11 DVD release of “Harry Potter and the Chamber of Secrets,” Warner Home Video has kicked off the second phase of its Unlock the

  • Signs of Life

    It may not have signaled a return to the heady days of the late ‘90s, but 2002 offered the first glimpse of hope to the beleaguered premium incentives

  • Fast Clip

    With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath

  • Agencies

    April 1, 2003

     

  • Letters to the Editor

    Richard, I agree 100%: The economy is a challenge, not a brick wall.

  • Lowe and DraftWorldwide Align Services

    Creative agency Lowe & Partners Worldwide and DraftWorldwide are aligning their services across the globe. The new offering will be known as Lowe + Draft.

  • LivePerson Offers Search Engine Tracking in Real Time

    Software marketing solutions company LivePerson, is introducing a technology to help businesses track their search engine traffic. Live Keyword allows

  • HVDMA Luncheon on April 2

    The Hudson Valley Direct Marketing Association Summit Conference luncheon will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual

  • Lawmakers Call for Permanent Ban on Internet Access Taxes

    Several lawmakers want a permanent ban on Internet access taxes, Reuters reported. While sidestepping the question of whether Internet sales should be