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  • Agencies

    letters to the editor

    SUBS(TITUTE) OFFER Herschell Gordon Lewis’ Bonfire of the Vanity (Curmudgeon-at-Large, March 1) really hit home. After many years as a single-copy reader,

  • One-way street

    Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

  • Warner Preps for “Harry Potter” DVD Release

    In advance of the April 11 DVD release of “Harry Potter and the Chamber of Secrets,” Warner Home Video has kicked off the second phase of its Unlock the

  • Signs of Life

    It may not have signaled a return to the heady days of the late ‘90s, but 2002 offered the first glimpse of hope to the beleaguered premium incentives

  • Fast Clip

    With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath

  • Agencies

    April 1, 2003

     

  • Lowe and DraftWorldwide Align Services

    Creative agency Lowe & Partners Worldwide and DraftWorldwide are aligning their services across the globe. The new offering will be known as Lowe + Draft.

  • Mail Stream: A Report on Incoming Direct Mail

    The premiere catalog from Jean M Wedding Essentials is touted as having “everything you need for the wedding of your dreams.” The amount of merchandise is so large, in fact, that an entire page is used as an accessory index in the back of the book.

  • LivePerson Offers Search Engine Tracking in Real Time

    Software marketing solutions company LivePerson, is introducing a technology to help businesses track their search engine traffic. Live Keyword allows

  • Letters to the Editor

    Richard, I agree 100%: The economy is a challenge, not a brick wall.