Chief Marketer Staff

• Agencies

  Walk like a Winner

  In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

• Perfect Profile

  When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

• USPS Posts $1.65 Billion Income for Fiscal Year to Date

  The U.S. Postal Service reported net income of $1.65 billion for its fiscal year that began Sept. 30, up from a net loss of $1.95 billion last year. Revenue

• Agencies

  ALL THAT Jazz

  How might Al Franken’s self-help guru/alter ego Stuart Smalley describe Chicago Direct Marketing Days 2003? It’s good enough, it’s smart enough, and doggone

• Agencies

  InfoUSA Acquires Yesmail

  InfoUSA has signed a deal to acquire Yesmail, according to InfoUSA chief executive Vin Gupta. Gupta declined to reveal the value of the cash transaction.

• Singer Gets 1-800-Flowers.com’s Alternative Media Business

  Singer Direct Inc. has won the alternative media management account for 1-800- Flowers.com’s alternative media programs. The package insert program reaches

• Mountain Dew Skates Out Second Free Flow Tour

  Mountain Dew is shining the wheels of its skateboards in preparation for the May kick off of the Mountain Dew Free Flow Tour. Now in its second year,

• Versatility Adds Value

  Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

• Agencies

  CDW Sues Former Marketing VP

  A competitive battle in the computer software and peripherals market has ended up in court. CDW Computer Centers Inc. filed suit against its former vice

• Turning the Corner?

  There was business to be had in 2002, but it was hard-won. “My advice to everyone considering a career in marketing is to go into nursing,” says Steve