Chief Marketer Staff

• Zilo Brings The Future On-Campus

  This fall, college marketing agency Zilo Networks and the Institute for Global Futures will launch FutureLab: The Innovative Expo,” a “world’s fair” type

• Agencies

  $55,000 Mailing Boosts Firm’s ROI

  A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,

• AIM Opens Dialogue With ISPs Over Spam

  E-mail providers sat down with Internet Service Providers on Tuesday to talk about how they could defeat spam. They found no solution, but agreed that

• Short Cuts

  The Direct Marketing Association’s Financial Services Council has given the Hartford Financial Services Group Inc. its Company of the Year award.

• Chasing Jaime

  It’s ironic, really, that Chase Manhattan’s tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my

• Major Events

  Event Marketing – Total SPent in 2002: $132.3 billion

• SITE Unseen

  Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

• Agencies

  E-DONORS MAKE THE A-LIST

  The American Diabetes Association, which first tested e-mail last year, was so buoyed by the results that it now sees e-mail as the future. The tests

• SEC Eyes AOL Ad Deal

  The Securities and Exchange Commission is contesting $400 million in ad revenue reported by AOL, according to the annual 10K report filed by AOL Time

• Agencies

  Putman Media Cuts Renewal Costs 20%

  Interactive voice messaging (IVM) helped Putman Media Inc. save $1 to $1.25 per renewal in a recent campaign, a 20% savings over its traditional live