Chief Marketer Staff

• AIM Opens Dialogue With ISPs Over Spam

  E-mail providers sat down with Internet Service Providers on Tuesday to talk about how they could defeat spam. They found no solution, but agreed that

• Agencies

  Nectar Feeds Sainsbury’s Segmentation Efforts

  Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,

• COMING OF AGE

  On Jan. 23, 2003, PROMO magazine invited to its offices in New York City four of the brightest thinkers and sharpest observers now working in promotional

• Creeping Confidence

  It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

• Agencies

  Two Young Men Grow Up

  After 29 years and an estimated $2 billion in sales, The Wall Street Journal’s two young men mailing piece has been brought into the 21st century. In

• Agencies

  letters to the editor

  SUBS(TITUTE) OFFER Herschell Gordon Lewis’ Bonfire of the Vanity (Curmudgeon-at-Large, March 1) really hit home. After many years as a single-copy reader,

• VNU Shutters Point of Purchase Magazine

  VNU Business Publications is closing its trade magazine Point of Purchase and has terminated the majority of employees working on the title. The May issue

• Agencies

  Personal Press

  Direct marketers are using digital and online-based techniques to target their audiences more precisely and affordably than before. But many are opting

• Agencies

  In the Name of Caples

  Like Bob Stone, who paid tribute to her on video during the recent Caples Awards ceremony, I can’t remember my first meeting with Andi Emerson. But I

• Lowe and DraftWorldwide Join Forces

  While they’re taking pains to emphasize that it’s not a merger, sister agencies Lowe & Partners Worldwide and DraftWorldwide are realigning their global