Chief Marketer Staff

• Agencies

  SEO Outperforms Overture

  Betty Noble was unhappy with Overture. When Noble, owner of micro-precision machining firm Norman Noble Inc., realized that her Web site resembled an

• One-way street

  Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

• Branding Exclusivity

  The stagnant economy didn’t stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose

• Agencies

  Artexpo’s Mailings Hit Big

  Fine art was a hard sell after the attacks of Sept. 11, and attendance at the 2002 Artexpo showed: The art show drew significantly below the 43,000 combined

• Agencies

  Personal Press

  Direct marketers are using digital and online-based techniques to target their audiences more precisely and affordably than before. But many are opting

• Agencies

  In the Name of Caples

  Like Bob Stone, who paid tribute to her on video during the recent Caples Awards ceremony, I can’t remember my first meeting with Andi Emerson. But I

• Agencies

  Putman Media Cuts Renewal Costs 20%

  Interactive voice messaging (IVM) helped Putman Media Inc. save $1 to $1.25 per renewal in a recent campaign, a 20% savings over its traditional live

• Agencies

  Cracker Jack strikes out

  In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

• Agencies

  HULKamotions

  If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

• Agencies

  RUSSIAN RESPONSE

  Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication