Author

Chief Marketer Staff

  • Lowe and DraftWorldwide Join Forces

    While they’re taking pains to emphasize that it’s not a merger, sister agencies Lowe & Partners Worldwide and DraftWorldwide are realigning their global

  • Agencies

    DIRECT listline

    NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

  • New Products and Services

    PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through

  • Back on Track

    It was miniscule, but it was an increase at least. Spending on sponsorships by North American companies rose a little more than 1 percent to $9.4 billion

  • Fresh POP-ed

    It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.

  • Avon Taps Events and Promotions to Recruit New Sales Reps

    Avon Taps Events and Promotions to Recruit New Sales Reps Avon plans to use events, promotions and other marketing tactics to launch a new brand and a

  • Agencies

    Mutually Beneficial

    Stuart Larkins, vice president of partner services at network affiliate provider Performics Inc., Chicago, discusses affiliate marketing. DIRECT: Why

  • Alternate Marketing Networks Posts Loss

    Alternate Marketing Networks Inc. reported a net loss of $38,990 for the fourth quarter, down from net income of $33,137 the year before. Net sales for

  • Agencies

    Instrument Firm Scuttles Mail for Web

    Industrial instrument manufacturer General Monitors has sworn off traditional direct marketing in favor of a completely Web-based approach, boosting its

  • Stop the Presses?

    For the second straight year, specialty printers took a hit right in the pocketbook, as spending by promotion marketers fell 2.2 percent to $5.7 billion