Chief Marketer Staff

• Agencies

  Mutually Beneficial

  Stuart Larkins, vice president of partner services at network affiliate provider Performics Inc., Chicago, discusses affiliate marketing. DIRECT: Why

• Alternate Marketing Networks Posts Loss

  Alternate Marketing Networks Inc. reported a net loss of $38,990 for the fourth quarter, down from net income of $33,137 the year before. Net sales for

• Agencies

  Instrument Firm Scuttles Mail for Web

  Industrial instrument manufacturer General Monitors has sworn off traditional direct marketing in favor of a completely Web-based approach, boosting its

• Measured Approach

  A continued soft economy seemed to have little impact on promotion-related research spending as marketers may have shifted methods slightly but spent

• War’s Impact on DM Staffing Plans Minimal: Survey

  Direct marketers are not using the hostilities in the Middle East as an excuse to change their staffing plans. Sixty-nine percent will keep to their second

• Going la carte

  The consumer is always right, especially when he or she gets to pick their own premium reward. Employees, business partners and other incentive recipients

• News Briefs

  THE PEPSI BOTTLING GROUP: (PBG) has signed Boston Celtics co-captain Paul Pierce to endorse Pepsi products in the New England region. He will participate

• Agencies

  The Trouble With Points Programs

  Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

• List and Database News

  NHD Ham Radio Operators McCarthy Media Group Inc. has taken over the management of this file of 111,425 license-holders who operate and often build their

• Agencies

  Holidays of Our Very Own

  This past Presidents’ Day, a blizzard covered the Northeast with more than a foot and a half of snow, playing havoc with consumers’ ability to shop. I