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Chief Marketer Staff

  • Agencies

    B-to-B List Brawl

    The bitter divorce between Chad Slater and MeritDirect got a little uglier in February when MeritDirect took its former vice president to court. MeritDirect

  • Agencies

    A Pile of Hooey

    I’ll bet whoever strung together that set of offers called Savings Express from Coolsavings is wondering why online marketing is sputtering. Anyone who

  • Agencies

    When You Know It’s Time to Go

    Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization’s president. He gave her

  • Agencies

    Publishers Sued Over Unsolicited Books

    Two major publishers are being sued by consumers for allegedly mailing unsolicited books that were accompanied by invoices. Allen Aron of Chicago filed

  • Agencies

    Cracker Jack strikes out

    In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

  • Agencies

    HULKamotions

    If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

  • Agencies

    DIRECT listline

    NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

  • Branding Exclusivity

    The stagnant economy didn’t stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose

  • New Products and Services

    PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through

  • Agencies

    Licking GOOD

    Easter Seals Inc. has been distributing its signature stamps since 1934, but this February 50,000 of the 15 million packs mailed out by the Chicago charity