Chief Marketer Staff

• CLARIFICATIONS

  A recent Hot Properties story (PROMO, January 2003) failed to include CMI (East Rutherford, NJ) as the agency that executed and managed Miller Brewing

• Agencies

  Retailored to Fit

  After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

• Paying Off

  Judy has been working twice as hard and twice as fast for the past two years as her company teetered above bankruptcy and laid off a quarter of its staff.

• A Roller Coaster Ride

  Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

• Mountain Dew Skates Out Second Free Flow Tour

  Mountain Dew is shining the wheels of its skateboards in preparation for the May kick off of the Mountain Dew Free Flow Tour. Now in its second year,

• Versatility Adds Value

  Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

• List and Database News

  NHD Ham Radio Operators McCarthy Media Group Inc. has taken over the management of this file of 111,425 license-holders who operate and often build their

• Agencies

  Holidays of Our Very Own

  This past Presidents’ Day, a blizzard covered the Northeast with more than a foot and a half of snow, playing havoc with consumers’ ability to shop. I

• Riding High

  Sweeps, games and contests emerged relatively unscathed from the McScandal of 2001 to enjoy a spending increase of 9 percent to $1.8 billion in 2002,

• Turning the Corner?

  There was business to be had in 2002, but it was hard-won. “My advice to everyone considering a career in marketing is to go into nursing,” says Steve