Chief Marketer Staff

• Versatility Adds Value

  Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

• Riding High

  Sweeps, games and contests emerged relatively unscathed from the McScandal of 2001 to enjoy a spending increase of 9 percent to $1.8 billion in 2002,

• Turning the Corner?

  There was business to be had in 2002, but it was hard-won. “My advice to everyone considering a career in marketing is to go into nursing,” says Steve

• Agencies

  Retailored to Fit

  After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

• Agencies

  Out-Branding the Spammers

  Here’s some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits

• Agencies

  USPS Comes Up Flat

  There are days you’ve just got to wonder: How does the U.S. Postal Service go about making decisions? Take a look at how it’s planning to handle that

• A Roller Coaster Ride

  Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

• Chasing Jaime

  It’s ironic, really, that Chase Manhattan’s tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my

• Major Events

  Event Marketing – Total SPent in 2002: $132.3 billion

• SITE Unseen

  Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional