Chief Marketer Staff

• Top of the Class

  While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

• USPS Posts $1.65 Billion Income for Fiscal Year to Date

  The U.S. Postal Service reported net income of $1.65 billion for its fiscal year that began Sept. 30, up from a net loss of $1.95 billion last year. Revenue

• Agencies

  ALL THAT Jazz

  How might Al Franken’s self-help guru/alter ego Stuart Smalley describe Chicago Direct Marketing Days 2003? It’s good enough, it’s smart enough, and doggone

• Agencies

  RUSSIAN RESPONSE

  Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication

• Picking brains

  It was a bitterly cold January morning outside in midtown Manhattan. But once the conversation started, the room started warming up fast. The first-ever

• Curmudgeon-at-Large

  I

• Acquisitions

  OCEAN SPRAY NIXES BUYOUT OFFER Ocean Spray Cranberries Inc. turned down an $800 million acquisition offer from Northland Cranberries. Northland, which

• Playing Catch Up

  Spending on promotion activity via the Internet showed a healthy increase of 13.1 percent to $1.7 billion in 2002, compared to $1.5 billion in 2001, according

• Agencies

  Worldata Files Trademark Suit

  Boca Raton, FL-based list firm Worldata Inc. claims its name is being misused by another Boca Raton company World Data Network Inc. and has filed a trademark

• WPP’s Debt Rating Downgraded

  Fitch Ratings has downgraded WPP Group’s debt rating to BBB from BBB+. The outlook was changed to stable from negative. The downgrade reflects the uncertain