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Chief Marketer Staff

  • Agencies

    Publishers Sued Over Unsolicited Books

    Two major publishers are being sued by consumers for allegedly mailing unsolicited books that were accompanied by invoices. Allen Aron of Chicago filed

  • Back on Track

    It was miniscule, but it was an increase at least. Spending on sponsorships by North American companies rose a little more than 1 percent to $9.4 billion

  • Agencies

    Walk like a Winner

    In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

  • Fresh POP-ed

    It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.

  • Perfect Profile

    When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

  • Avon Taps Events and Promotions to Recruit New Sales Reps

    Avon Taps Events and Promotions to Recruit New Sales Reps Avon plans to use events, promotions and other marketing tactics to launch a new brand and a

  • Agencies

    A Road Map for Deflation Survival

    Ah, you know the price increases you wanted me to put through in the catalog? You mean the catalog I’m looking at doesn’t already have them? Well, I took

  • Agencies

    The Trouble With Points Programs

    Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

  • Agencies

    Building Consumer Trust on Data Privacy

    Harriet P. Pearson thinks a lot about trust so much so that she’s created an acronym addressing customer data use around it. For Pearson, IBM Corp.’s

  • Agencies

    News briefs from Directmag.com

    March 11, 2003 President Bush signed legislation creating a national do-not-call registry. The bill allows the FTC to collect fees from telemarketers