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Chief Marketer Staff

  • Agencies

    $55,000 Mailing Boosts Firm’s ROI

    A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,

  • Agencies

    HULKamotions

    If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

  • Agencies

    Publishers Sued Over Unsolicited Books

    Two major publishers are being sued by consumers for allegedly mailing unsolicited books that were accompanied by invoices. Allen Aron of Chicago filed

  • Branding Exclusivity

    The stagnant economy didn’t stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose

  • Agencies

    Licking GOOD

    Easter Seals Inc. has been distributing its signature stamps since 1934, but this February 50,000 of the 15 million packs mailed out by the Chicago charity

  • Agencies

    letters to the editor

    SUBS(TITUTE) OFFER Herschell Gordon Lewis’ Bonfire of the Vanity (Curmudgeon-at-Large, March 1) really hit home. After many years as a single-copy reader,

  • Agencies

    Cracker Jack strikes out

    In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

  • Measured Approach

    A continued soft economy seemed to have little impact on promotion-related research spending as marketers may have shifted methods slightly but spent

  • CLARIFICATIONS

    A recent Hot Properties story (PROMO, January 2003) failed to include CMI (East Rutherford, NJ) as the agency that executed and managed Miller Brewing

  • NBA Drafts Christina Aguilera

    The National Basketball Association is teaming up with pop star Christina Aguilera to debut her new video during an NBA telecast next week and offer a