Chief Marketer Staff

• Top of the Class

  While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

• Agencies

  Worldata Files Trademark Suit

  Boca Raton, FL-based list firm Worldata Inc. claims its name is being misused by another Boca Raton company World Data Network Inc. and has filed a trademark

• Curmudgeon-at-Large

  I

• Acquisitions

  OCEAN SPRAY NIXES BUYOUT OFFER Ocean Spray Cranberries Inc. turned down an $800 million acquisition offer from Northland Cranberries. Northland, which

• Agencies

  The Trouble With Points Programs

  Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

• Playing Catch Up

  Spending on promotion activity via the Internet showed a healthy increase of 13.1 percent to $1.7 billion in 2002, compared to $1.5 billion in 2001, according

• Agencies

  A Pile of Hooey

  I’ll bet whoever strung together that set of offers called Savings Express from Coolsavings is wondering why online marketing is sputtering. Anyone who

• Agencies

  When You Know It’s Time to Go

  Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization’s president. He gave her

• Agencies

  SEO Outperforms Overture

  Betty Noble was unhappy with Overture. When Noble, owner of micro-precision machining firm Norman Noble Inc., realized that her Web site resembled an

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