Chief Marketer Staff

• Agencies

  InfoUSA Acquires Yesmail

  InfoUSA has signed a deal to acquire Yesmail, according to InfoUSA chief executive Vin Gupta. Gupta declined to reveal the value of the cash transaction.

• Measured Approach

  A continued soft economy seemed to have little impact on promotion-related research spending as marketers may have shifted methods slightly but spent

• Agencies

  Worldata Files Trademark Suit

  Boca Raton, FL-based list firm Worldata Inc. claims its name is being misused by another Boca Raton company World Data Network Inc. and has filed a trademark

• Agencies

  CDW Sues Former Marketing VP

  A competitive battle in the computer software and peripherals market has ended up in court. CDW Computer Centers Inc. filed suit against its former vice

• Curmudgeon-at-Large

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• Agencies

  Out-Branding the Spammers

  Here’s some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits

• Agencies

  USPS Comes Up Flat

  There are days you’ve just got to wonder: How does the U.S. Postal Service go about making decisions? Take a look at how it’s planning to handle that

• News Briefs

  THE PEPSI BOTTLING GROUP: (PBG) has signed Boston Celtics co-captain Paul Pierce to endorse Pepsi products in the New England region. He will participate

• Agencies

  When You Know It’s Time to Go

  Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization’s president. He gave her

• headline

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