Chief Marketer Staff

• Creeping Confidence

  It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

• Bottom Shelf

  If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of

• Agencies

  News briefs from Directmag.com

  March 11, 2003 President Bush signed legislation creating a national do-not-call registry. The bill allows the FTC to collect fees from telemarketers

• Agencies

  Publishers Sued Over Unsolicited Books

  Two major publishers are being sued by consumers for allegedly mailing unsolicited books that were accompanied by invoices. Allen Aron of Chicago filed

• Agencies

  Licking GOOD

  Easter Seals Inc. has been distributing its signature stamps since 1934, but this February 50,000 of the 15 million packs mailed out by the Chicago charity

• Agencies

  letters to the editor

  SUBS(TITUTE) OFFER Herschell Gordon Lewis’ Bonfire of the Vanity (Curmudgeon-at-Large, March 1) really hit home. After many years as a single-copy reader,

• FTC Proposes Fees for Do-Not-Call Registry

  In a proposed amendment to its Telemarketing Sales Rule, the Federal Trade Commission would add an annual fee of $29 per area code to access its national

• Singer Gets 1-800-Flowers.com’s Alternative Media Business

  Singer Direct Inc. has won the alternative media management account for 1-800- Flowers.com’s alternative media programs. The package insert program reaches

• Going la carte

  The consumer is always right, especially when he or she gets to pick their own premium reward. Employees, business partners and other incentive recipients

• Agencies

  Building Consumer Trust on Data Privacy

  Harriet P. Pearson thinks a lot about trust so much so that she’s created an acronym addressing customer data use around it. For Pearson, IBM Corp.’s