CADM Names Lieber DMer of Year

Microsoft Launches B2B Campaign Targeting Retailers

February 13, 2019 by Beth Negus Viveiros - B2B

Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day

February 13, 2019 by Patty Odell - Brand Activation

Sparkling Ice Finds New Success in Segmenting Consumers

February 13, 2019 by Patty Odell - Consumer Data

Calculating Long-Term Customer Value in the Age of Short Attention Spans

February 13, 2019 by Hamish McCollester - Customer Relationships

Why John Hancock’s NFL Rookie Social Blitz Worked So Well

February 11, 2019 by Patty Odell - Brand Activation

Direct Mail Helps EyeMed Get Seen By Prospects

February 8, 2019 by Beth Negus Viveiros - B2B

Gucci Pulls Blackface Sweater

February 7, 2019 by Patty Odell

Red Robin Shares Signature Fries Across Nine States

February 6, 2019 by Patty Odell - Contest & Sweepstakes

Using B2B Ecommerce to Boost Global Reach

February 6, 2019 by Beth Negus Viveiros - B2B

9 Tips for Optimizing Your LinkedIn Presence

February 6, 2019 by Beth Negus Viveiros - B2B

Super Bowl Puts Kaepernick/Nike Back in the Spotlight: CMOs Weigh In

February 6, 2019 by Patty Odell

The Most Unique Sponsorship Activations Around the Super Bowl

February 5, 2019 by Evan Vladem - Super Bowl Marketing

Mars Valentine’s Day Spa Bursts with Sweet Flavors

February 5, 2019 by Patty Odell - Event Marketing

A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat

February 4, 2019 by Beth Negus Viveiros - Influencer Marketing

Learning From the Past: Digital Marketing Advice from 1923

February 4, 2019 by Penry Price - Digital Marketing

Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey

February 4, 2019 by Patty Odell - Augmented Reality

Three Ways to Leverage Market Research in 2019

February 4, 2019 by Frederic-Charles Petit - Data

B2B Ecommerce Portal Helps United Rentals Improve Customer Experience

January 31, 2019 by Beth Negus Viveiros - B2B ecommerce

SunTrust Runs its Own Playbook for Super Bowl Weekend

January 31, 2019 by Patty Odell - Brand Activation

New AI Tools for Better Engagement

January 30, 2019 by Gary Ellis - AI Tools

Vogue Launches B2B Fashion Publication

January 30, 2019 by Beth Negus Viveiros - Email

Navigating Consumers’ Quest for Convenience

January 30, 2019 by Wayne St. Amand - Best Practices

AR & VR: 4 Ways to Succeed in a New Reality

January 28, 2019 by Austin Miller - Martech

Using Offline Data to Power Programmatic Advertising

January 28, 2019 by Frost Prioleau - Digital Ads