Chief Marketer Staff

• CADBURY SCHWEPPES SEALS DEAL TO BUY ADAMS FOR $4.2 BILLION

  Cadbury Schweppes has completed the acquisition of Adams confectionery business from Pfizer Inc. for $4.2 billion, plus $450 million for tax benefits.

• R.J. REYNOLDS BILLBOARDS VIOLATE TOBACCO SETTLEMENT

  A California appeals court last week severely restricted cigarette companies from conducting outdoor advertising campaigns. R.J Reynolds was found to

• Hard Rock Hotel Upgrades Its CRM System

  Hard Rock Hotel & Casino will upgrade its customer relationship management program, using Mariposa software from Venture Catalyst Inc. The software allows

• KRAFT TO BUY FAMILY NUTRITION CO.

  The international business of Kraft Foods Inc. plans to acquire the Family Nutrition Co. S.A.E., a producer of biscuits and snack cakes in Egypt. Terms

• CHIQUITA TO SPONSOR NATIONAL SOCCER TEAMS

  Chiquita Fresh North America will sponsor the U.S. Men’s and Women’s National Soccer Teams. The producer of fresh produce has also signed two popular

• KELLOGG’S ON-PACK TO GENERATE BREAST CANCER AWARENESS

  Keebler’s Wheatables crackers this month breaks a campaign with the Susan G. Komen Breast Cancer Foundation aimed to get women to talk about breast cancer.

• J. Crew Group Revises Net Loss Forecast

  J. Crew Group Inc. has revised its net loss figures upward to account for a change in its inventory distribution. The firm increased its fourth-quarter

• TAYLOR NELSON SOFRES EYES NFO

  Market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based company,

• KODAK CELEBRATES THE YANKEES WITH “DAILY NEWS” SECTION

  In its largest circulation-building promotion to date, The New York Daily News is helping the Yankees celebrate its 100th anniversary. Starting this Sunday

• “MAGIC SCHOOL BUS” STOPS AT KRYSTAL RESTAURANTS

  Scholastic Entertainment’s Magic School Bus property will be featured in kids’ meals at more than 400 Krystal QSR locations in the Sun Belt states this