Chief Marketer Staff

• CADBURY SCHWEPPES SEALS DEAL TO BUY ADAMS FOR $4.2 BILLION

  Cadbury Schweppes has completed the acquisition of Adams confectionery business from Pfizer Inc. for $4.2 billion, plus $450 million for tax benefits.

• RYAN PARTNERSHIP REDEPLOYS EXECUTIVE TEAM

  Four top executives with Ryan Partnership have assumed new roles within the company. Christine Nardi (see photo) has returned to the Wilton headquarters

• Hard Rock Hotel Upgrades Its CRM System

  Hard Rock Hotel & Casino will upgrade its customer relationship management program, using Mariposa software from Venture Catalyst Inc. The software allows

• J. Crew Group Revises Net Loss Forecast

  J. Crew Group Inc. has revised its net loss figures upward to account for a change in its inventory distribution. The firm increased its fourth-quarter

• KRAFT TO BUY FAMILY NUTRITION CO.

  The international business of Kraft Foods Inc. plans to acquire the Family Nutrition Co. S.A.E., a producer of biscuits and snack cakes in Egypt. Terms

• CHIQUITA TO SPONSOR NATIONAL SOCCER TEAMS

  Chiquita Fresh North America will sponsor the U.S. Men’s and Women’s National Soccer Teams. The producer of fresh produce has also signed two popular

• Mailer Groups: CSRS Legislation Only a Stopgap

  Mailer groups hoped the House would pass legislation early next week that would clear the way to relieving the U.S. Postal Service of past retiree pension

• Chiasso Sold for $700,400

  (Catalog Age) Talk of profitability is rolling off the tongue of the new owner of Chicago-based Chiasso–just months after the company’s January Chapter

• Live from the DMI Co-op: Working Around the Downturn in Prospecting

  During hard economic times, prospecting is tougher than ever. But some mailers are finding ways to prospect effectively and still keep an eye on the bottom

• Live from the DMI Co-op: Impassioned Plea for Pension Bill

  Time Inc.’s director of postal affairs Jim O’Brien hollered fire and brimstone at Direct Media’s Co-op on Thursday, evangelizing for the postal pension