Chief Marketer Staff

• Letters to the Editor

  : Great ideas, all. Who, pray tell, could you convince to try to penetrate

• Cossette Post Acquires Tarsitasno Creative

  Cossette Post, a New York-based advertising agency, has acquired direct marketing agency Tarsitano Creative for an undisclosed sum. “This acquisition

• Court: Anti-Spammer Has Right to Post E-Mailer’s Name Online

  A Maryland district court judge ruled on Monday that an anti-spamming advocate had the right to post the name and address of an alleged spammer on the

• FedEx and UPS Win Senate Amendment Against DHL

  FedEx Corp. and United Parcel Service Inc. have pushed through a Senate amendment that would strengthen rules about U.S. ownership of air-cargo carriers,

• War-related Spam Growing: SurfControl

  Unsolicited online solicitations from people marketing war-related merchandise has become the fastest-growing new type of spam, according to British e-mail

• FAO to Emerge From Chapter 11

  A U.S. Bankruptcy Judge in Delaware has approved FAO Inc.’s reorganization plan, clearing the way for the toy cataloger and retailer to emerge from Chapter

• Penney Catalog Sales Expected to Fall

  J.C. Penney Co. said it expected April catalog sales to be in the low double digits. The Plano, TX-based company also said sales at its Eckerd drug store

• List and Database News

  Fired Arts & Crafts Magazine The 5,770 active subscribers to this ceramists

• War Coverage Creates Many “Avails” For DRTV Spots

  If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory

• Letters to the Editor

  : The problem with McDonald