Chief Marketer Staff

• L.W. Robbins Associates Wins NEDMA Best of Show

  L.W. Robbins Associates took best of show honors in the New England Direct Marketing Association’s Awards for Creative Excellence last week. The agency

• New England DMers Awarded for Doing More With Less

  HuntDirect, Mullen, Silverscape, Sullivan Creative Services, Ltd. And L.W. Robbins Associates were the big winners in “Direct Marketing on a Shoestring

• States Sue Cross Country Bank Over Sub-Prime Marketing Tactics

  Two states have sued Cross Country Bank, of Wilmington, DE, alleging that it defrauded and harassed low-income consumers with poor credit. The suits,

• List and Database News

  New Hampshire Magazine Rubin Response Management Services Inc. has been named manager of the New Hampshire magazine subscriber list. Included on this

• Loose Cannon: The Archest Column Yet

  When I was eight, I was unshakably loyal to a manufacturer

• R.J. REYNOLDS BILLBOARDS VIOLATE TOBACCO SETTLEMENT

  A California appeals court last week severely restricted cigarette companies from conducting outdoor advertising campaigns. R.J Reynolds was found to

• Agencies

  INCENTIVE SHOW TAKES ON A NEW FOCUS

  The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,

• KELLOGG’S ON-PACK TO GENERATE BREAST CANCER AWARENESS

  Keebler’s Wheatables crackers this month breaks a campaign with the Susan G. Komen Breast Cancer Foundation aimed to get women to talk about breast cancer.

• RYAN PARTNERSHIP REDEPLOYS EXECUTIVE TEAM

  Four top executives with Ryan Partnership have assumed new roles within the company. Christine Nardi (see photo) has returned to the Wilton headquarters

• KRAFT TO BUY FAMILY NUTRITION CO.

  The international business of Kraft Foods Inc. plans to acquire the Family Nutrition Co. S.A.E., a producer of biscuits and snack cakes in Egypt. Terms