Chief Marketer Staff

• Yahoo Streamlines Search Service to Take on Google

  Yahoo has retooled its search service to better compete against Google. Improvements include faster, more streamlined searches, which resemble the look

• War-related Spam Growing: SurfControl

  Unsolicited online solicitations from people marketing war-related merchandise has become the fastest-growing new type of spam, according to British e-mail

• FAO to Emerge From Chapter 11

  A U.S. Bankruptcy Judge in Delaware has approved FAO Inc.’s reorganization plan, clearing the way for the toy cataloger and retailer to emerge from Chapter

• Loose Cannon: The Archest Column Yet

  When I was eight, I was unshakably loyal to a manufacturer

• New England DMers Awarded for Doing More With Less

  HuntDirect, Mullen, Silverscape, Sullivan Creative Services, Ltd. And L.W. Robbins Associates were the big winners in “Direct Marketing on a Shoestring

• European Commission Mulls Tougher Marketing Rules

  New rules being considered in Europe could hurt direct marketers. A proposed unfair-practices law drafted by the European Commission would prohibit companies

• L.W. Robbins Associates Wins NEDMA Best of Show

  L.W. Robbins Associates took best of show honors in the New England Direct Marketing Association’s Awards for Creative Excellence last week. The agency

• States Sue Cross Country Bank Over Sub-Prime Marketing Tactics

  Two states have sued Cross Country Bank, of Wilmington, DE, alleging that it defrauded and harassed low-income consumers with poor credit. The suits,

• List and Database News

  New Hampshire Magazine Rubin Response Management Services Inc. has been named manager of the New Hampshire magazine subscriber list. Included on this

• Agencies

  INCENTIVE SHOW TAKES ON A NEW FOCUS

  The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,