Chief Marketer Staff

• Mr. Coffee and Partners Give Away a Wedding Dress

  Mr. Coffee has partnered with two bridal resources in a national promotion whose winner receives a “dream” wedding dress. Brides-to-be can register at

• FTC Settles With Bogus Credit Card Marketers

  The Federal Trade Commission has settled charges with two operators of an allegedly fraudulent credit card scheme and their companies. Robert Barr and

• Acxiom to Take Loss in Fourth Quarter

  Acxiom Corp.’s revenue will be below previously forecast levels, and it will take a loss in its fourth quarter, according to the company. The Little Rock,

• List and Database News

  E -Donors American Name Services is introducing this 212,980-name file of last-24-month mostly female file of donors to various charitable organizations

• Mail Stream: A Report on Incoming Direct Mail

  Levenger’s spring edition features a floral-inspired array of pastel “tools for serious readers” sure to catch the eye of female customers. Mercedes-Benz presents an unusual package design.

• Mailer Groups Welcome Passage of Postal Pension Bill

  Mailer groups breathed a collective sigh of relief Tuesday when the House of Representatives unanimously passed S 380, the bill that would remove from

• Net.marketing Under a Cloud

  Exhibitors for the net.marketing conference in Miami are gritting their teeth. Less than a month before the interactive event is to open, the Direct Marketing

• Letters to the Editor

  : Great ideas, all. Who, pray tell, could you convince to try to penetrate

• Mailer Groups Welcome Passage of Postal Pension Bill

  Mailer groups breathed a collective sigh of relief Tuesday when the House of Representatives unanimously passed S 380, the bill that would remove from

• MyFamily.com Acquires Genealogy.com

  MyFamily.com Inc., an online ancestral information subscription business, has acquired Genealogy.com, producer of family tree software, for an undisclosed