Chief Marketer Staff

• Letters to the Editor

  : The problem with McDonald

• Yahoo Streamlines Search Service to Take on Google

  Yahoo has retooled its search service to better compete against Google. Improvements include faster, more streamlined searches, which resemble the look

• FedEx and UPS Win Senate Amendment Against DHL

  FedEx Corp. and United Parcel Service Inc. have pushed through a Senate amendment that would strengthen rules about U.S. ownership of air-cargo carriers,

• Cossette Post Acquires Tarsitasno Creative

  Cossette Post, a New York-based advertising agency, has acquired direct marketing agency Tarsitano Creative for an undisclosed sum. “This acquisition

• List and Database News

  Fired Arts & Crafts Magazine The 5,770 active subscribers to this ceramists

• Short Cuts

  Colle+ McVoy has hired a number of new employees: Linda Andreozzi as business/project manager for the financial services group; Amy Demarest as head of

• War-related Spam Growing: SurfControl

  Unsolicited online solicitations from people marketing war-related merchandise has become the fastest-growing new type of spam, according to British e-mail

• FAO to Emerge From Chapter 11

  A U.S. Bankruptcy Judge in Delaware has approved FAO Inc.’s reorganization plan, clearing the way for the toy cataloger and retailer to emerge from Chapter

• Penney Catalog Sales Expected to Fall

  J.C. Penney Co. said it expected April catalog sales to be in the low double digits. The Plano, TX-based company also said sales at its Eckerd drug store

• List and Database News

  New Hampshire Magazine Rubin Response Management Services Inc. has been named manager of the New Hampshire magazine subscriber list. Included on this