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Chief Marketer Staff

  • Career Busters

    Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization’s president. He gave her

  • List and Database News

    Outside Plant Magazine The Information Refinery is offering the Outside Plant subscriber file. Outside Plant, targeted on individuals in the telecom and

  • R.J. Reynolds Drops Event Marketing Agency

    R.J. Reynolds Tobacco Co. last week severed its relationshipwith DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

  • Dr Pepper/Seven Up Teams with ‘Two Towers’

    This summer, Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release

  • Got Milk? Fees are Constitutional

    Dairy farmers must pay checkoff fees to fund ads and promos run by Dairy Management Inc. (DMI), a federal judge ruled late last month. A Pennsylvania

  • Hasbro Sued by Go Goddess Over Licensing Agreement

    The creators of Go Goddess! have filed suit against Hasbro Inc. for defaulting on a licensing agreement seeking $15 million in damages. The five-year

  • Live From New York City: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines

  • Letters to the Editor

    : Richard, during my tenure at Burnett, we worked on a couple of projects

  • Career Busters

    Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization

  • News Briefs

    EGGLAND’S BEST: has teamed with several brands including Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow Tea for a number of spring promotions. Eggland’s