Chief Marketer Staff

• Synovate Completes Viewscast Purchase

  Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.

• List and Database News

  Outside Plant Magazine The Information Refinery is offering the Outside Plant subscriber file. Outside Plant, targeted on individuals in the telecom and

• Got Milk? Fees are Constitutional

  Dairy farmers must pay checkoff fees to fund ads and promos run by Dairy Management Inc. (DMI), a federal judge ruled late last month. A Pennsylvania

• Dr Pepper/Seven Up Teams with ‘Two Towers’

  This summer, Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release

• Letters to the Editor

  : Richard, during my tenure at Burnett, we worked on a couple of projects

• News Briefs

  EGGLAND’S BEST: has teamed with several brands including Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow Tea for a number of spring promotions. Eggland’s

• Mr. Coffee and Partners Give Away a Wedding Dress

  Mr. Coffee has partnered with two bridal resources in a national promotion whose winner receives a “dream” wedding dress. Brides-to-be can register at

• Mailer Groups Welcome Passage of Postal Pension Bill

  Mailer groups breathed a collective sigh of relief Tuesday when the House of Representatives unanimously passed S 380, the bill that would remove from

• FTC Settles With Bogus Credit Card Marketers

  The Federal Trade Commission has settled charges with two operators of an allegedly fraudulent credit card scheme and their companies. Robert Barr and

• List and Database News

  E -Donors American Name Services is introducing this 212,980-name file of last-24-month mostly female file of donors to various charitable organizations