Chief Marketer Staff

• List and Database News

  Small Business Services & Technology Buyers The Small Business Services & Technology file has new counts now with 591,180 buyers. The list reaches purchasing

• Letters to the Editor

  I was surprised by the headline and the article

• Q&A: Winds of Change in Chicago

  On the eve of next week’s Chicago Direct Marketing Days, Direct Newsline talked with Holly Harle about how DM in Chicago is starting to rebound after

• J.C. Penney Catalog Sales Decrease in March

  J.C. Penney Company Inc.’s catalog sales decreased 13.1% in March. Internet sales, which are included in the catalog figure, increased by 19% last month.

• ALC Manages Three Forbes Titles

  American List Counsel has taken over management of American Heritage American Legacy and Invention & Technology. All are published by Forbes, which ALC

• Westchester to Host DM Forum

  “Marketing Strategies to Survive in Today’s Economy” will be the topic of the Westchester Direct Marketing Forum on Tuesday, April 15 at the Westchester

• Spiegel Sales Drop for First Quarter

  The Spiegel Group reported net sales of $157.8 million for the five weeks ended March 29, a 28% decrease from $217.8 million for the same period last

• Short Cut

  Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop

• eDiets to Spend Several Million on Marketing New Strategy

  Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product

• eDiets to Spend Several Million on Marketing New Strategy

  Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product