Chief Marketer Staff

• Letters to the Editor

  : Richard, during my tenure at Burnett, we worked on a couple of projects

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationshipwith DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

• Synovate Completes Viewscast Purchase

  Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.

• Hasbro Sued by Go Goddess Over Licensing Agreement

  The creators of Go Goddess! have filed suit against Hasbro Inc. for defaulting on a licensing agreement seeking $15 million in damages. The five-year

• Sharper Image Posts Catalog Sales Growth

  Sharper Image Corp. reported March catalog sales of $12.2 million, a 42% increase over the same period last year. That growth helped fuel an overall company

• Live From New York City: Harden Wins Wine Challenge

  Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines

• List and Database News

  Outside Plant Magazine The Information Refinery is offering the Outside Plant subscriber file. Outside Plant, targeted on individuals in the telecom and

• Got Milk? Fees are Constitutional

  Dairy farmers must pay checkoff fees to fund ads and promos run by Dairy Management Inc. (DMI), a federal judge ruled late last month. A Pennsylvania

• PC Mall Extends Credit Facility

  High-tech direct marketer PC Mall Inc. has signed a three-year extension of its $75 million revolving credit facility with Congress Financial Corp. The

• Direct Mail Takes a Beating in New Vertis Survey

  Forget all those delusions you may have had about how Americans love their junk mail. A new survey from Vertis shows that only 3% of all consumers ranked