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Chief Marketer Staff

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines

  • Coca-Cola Hits Malls; Invests $15 Million in College TV

    There seems to be no end in sight for the reality TV craze as Coca-Cola last week kicked off its Behind-the-Scenes with American Idol tour in New York

  • Hasbro Sued by Go Goddess Over Licensing Agreement

    The creators of Go Goddess! have filed suit against Hasbro Inc. for defaulting on a licensing agreement seeking $15 million in damages. The five-year

  • Westchester to Host DM Forum

    “Marketing Strategies to Survive in Today’s Economy” will be the topic of the Westchester Direct Marketing Forum on Tuesday, April 15 at the Westchester

  • Wyden and Burns Reintroduce CAN Spam Bill

    Two U.S. Senators have reintroduced an anti-spam bill that would make it easier for consumers to get off unsolicited e-mail lists. The CAN Spam bill introduced

  • Short Cut

    Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop

  • Fingerhut Receives $100 Million Line of Credit

    Fingerhut Direct has received a $100 million line of secured credit to finance inventory, receivables and working capital. The credit was arranged by

  • Letters to the Editor

    I was surprised by the headline and the article

  • J.C. Penney Catalog Sales Decrease in March

    J.C. Penney Company Inc.’s catalog sales decreased 13.1% in March. Internet sales, which are included in the catalog figure, increased by 19% last month.

  • Short Cuts

    Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop