Chief Marketer Staff

• Synovate Completes Viewscast Purchase

  Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.

• Letters to the Editor

  : Richard, during my tenure at Burnett, we worked on a couple of projects

• Career Busters

  Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization

• Kellogg Runs Red in $2 Million Campaign

  Kellogg Co. is seeing red with an estimated $2 million yearlong promo for Apple Jacks cereal. Here’s the storyline: A botched attempt to reformulate the

• List and Database News

  Outside Plant Magazine The Information Refinery is offering the Outside Plant subscriber file. Outside Plant, targeted on individuals in the telecom and

• Energizer to Launch $120 Million Schick Razor Ad Campaign

  Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.

• Got Milk? Fees are Constitutional

  Dairy farmers must pay checkoff fees to fund ads and promos run by Dairy Management Inc. (DMI), a federal judge ruled late last month. A Pennsylvania

• Coca-Cola Hits Malls; Invests $15 Million in College TV

  There seems to be no end in sight for the reality TV craze as Coca-Cola last week kicked off its Behind-the-Scenes with American Idol tour in New York

• Sharper Image Posts Catalog Sales Growth

  Sharper Image Corp. reported March catalog sales of $12.2 million, a 42% increase over the same period last year. That growth helped fuel an overall company

• Jos. A. Bank Reports Single-Digit Growth in Direct Sales

  Direct marketing revenue grew at a lower rate than retail last month for Jos. A. Bank Clothiers Inc. Overall sales totaled $23.9 million, a 12.2% increase