Chief Marketer Staff

• Catalog Mailing Boosts Talbots March Sales

  A strong main spring catalog mailing early last month boosted Talbots Inc.’s March sales to $187.1 million, up 6% from $177.1 million for the same period

• List and Database News

  Small Business Services & Technology Buyers The Small Business Services & Technology file has new counts now with 591,180 buyers. The list reaches purchasing

• Short Cuts

  Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop

• Abercrombie & Fitch March Sales Up 8%

  Abercrombie & Fitch reported net sales of $144.1 million for the five-week period ended April 5, 2003, an 8% increase over last year’s March sales of

• Wyden, Burns Bill Reintroduced in Senate

  A tough anti-spam bill favored by Internet Service Providers was reintroduced yesterday in the Senate. The CAN Spam bill authored by Sen. Conrad Burns

• Jos. A. Bank Sees Direct Sales Boost

  Jos. A. Bank Clothiers Inc. saw only 3.7% growth in its direct sales in March. But things may improve this month. That

• Kellogg Runs Red in $2 Million Campaign

  Kellogg Co. is seeing red with an estimated $2 million yearlong promo for Apple Jacks cereal. Here’s the storyline: A botched attempt to reformulate the

• Energizer to Launch $120 Million Schick Razor Ad Campaign

  Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationshipwith DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

• Coca-Cola Hits Malls; Invests $15 Million in College TV

  There seems to be no end in sight for the reality TV craze as Coca-Cola last week kicked off its Behind-the-Scenes with American Idol tour in New York