Chief Marketer Staff

• Abercrombie & Fitch March Sales Up 8%

  Abercrombie & Fitch reported net sales of $144.1 million for the five-week period ended April 5, 2003, an 8% increase over last year’s March sales of

• Westchester to Host DM Forum

  “Marketing Strategies to Survive in Today’s Economy” will be the topic of the Westchester Direct Marketing Forum on Tuesday, April 15 at the Westchester

• Wyden and Burns Reintroduce CAN Spam Bill

  Two U.S. Senators have reintroduced an anti-spam bill that would make it easier for consumers to get off unsolicited e-mail lists. The CAN Spam bill introduced

• Short Cut

  Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop

• Fingerhut Receives $100 Million Line of Credit

  Fingerhut Direct has received a $100 million line of secured credit to finance inventory, receivables and working capital. The credit was arranged by

• Letters to the Editor

  I was surprised by the headline and the article

• Synovate Completes Viewscast Purchase

  Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.

• Jos. A. Bank Reports Single-Digit Growth in Direct Sales

  Direct marketing revenue grew at a lower rate than retail last month for Jos. A. Bank Clothiers Inc. Overall sales totaled $23.9 million, a 12.2% increase

• Direct Mail Takes a Beating in New Vertis Survey

  Forget all those delusions you may have had about how Americans love their junk mail. A new survey from Vertis shows that only 3% of all consumers ranked

• Coin DMer Accused of Using War to Hype Sales

  Michigan Attorney Mike Cox has accused a local firm of dishonestly using the war to hype coin sales. In a notice of intended action filed today, Cox’s