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Chief Marketer Staff

  • Sony Pictures Promotes George Leon

    Sony Pictures Entertainment has tapped George Leon to head up a new office in London. Leon, a 2003 PROMO Marketer of the Year (January 2003 PROMO) was

  • Loews’ Takes Movies To the Road

    If sitting inside an air-conditioned movie theater is too stifling for you, Loews Cineplex Entertainment this year is taking its second annual Picture

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines in the past three challenges the wine maker has hosted. And then came along Oscar-winner Marcia Gay Harden.

  • Sony Pictures Promotes George Leon

    Sony Pictures Entertainment has tapped George Leon to head up a new office in London. Leon, a 2003 PROMO Marketer of the Year (January 2003 PROMO) was

  • CPG Coupon Volume on the Rise: NCH Study

    The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines

  • McDonald’s to Expand McDeals Test

    McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines in the past three challenges the wine maker has hosted. And then came along Oscar-winner Marcia Gay Harden.

  • News Briefs

    DR PEPPER/SEVEN UP’S: Hawaiian Punch will introduce its new Bodacious Berry and ‘Mazin Melon Mix flavors, with the Clownin’ Around Tour which will run

  • Agencies

    R.J. Reynolds Drops Event Marketing Agency

    R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.