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Chief Marketer Staff

  • Q&A: Winds of Change in Chicago

    On the eve of next week’s Chicago Direct Marketing Days, Direct Newsline talked with Holly Harle about how DM in Chicago is starting to rebound after

  • eDiets to Spend Several Million on Marketing New Strategy

    Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product

  • eDiets to Spend Several Million on Marketing New Strategy

    Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product

  • ALC Manages Three Forbes Titles

    American List Counsel has taken over management of American Heritage American Legacy and Invention & Technology. All are published by Forbes, which ALC

  • Neiman Marcus Direct Revenues Increase 12.5%

    Revenues at Neiman Marcus Direct increased 12.5% last month. The top selling merchandise categories in the company’s direct marketing segment included

  • Catalog Mailing Boosts Talbots March Sales

    A strong main spring catalog mailing early last month boosted Talbots Inc.’s March sales to $187.1 million, up 6% from $177.1 million for the same period

  • List and Database News

    Small Business Services & Technology Buyers The Small Business Services & Technology file has new counts now with 591,180 buyers. The list reaches purchasing

  • Abercrombie & Fitch March Sales Up 8%

    Abercrombie & Fitch reported net sales of $144.1 million for the five-week period ended April 5, 2003, an 8% increase over last year’s March sales of

  • Wyden and Burns Reintroduce CAN Spam Bill

    Two U.S. Senators have reintroduced an anti-spam bill that would make it easier for consumers to get off unsolicited e-mail lists. The CAN Spam bill introduced

  • Short Cut

    Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop