Chief Marketer Staff

• Agencies

  Live from The Incentive Show: New Products and Services Abound

  Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through

• Baskin-Robbins Scoops X-Men 2 Tie-In

  The mutants are back. Twentieth Century Fox’s X-Men 2 lands on screens May 2 and Baskin-Robbins is on board as a promotional partner. The Glendale, CA-based

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

• U.K. Considers Direct Marketing Restrictions

  U.K. lawmakers are considering a ban on unsolicited direct marketing via e-mail, SMS wireless and telephone, prompted by spam. Proposals mesh with the

• Sony Pictures Promotes George Leon

  Sony Pictures Entertainment has tapped George Leon to head up a new office in London. Leon, a 2003 PROMO Marketer of the Year (January 2003 PROMO) was

• Agencies

  R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

• Energizer to Launch $120 Million Schick Razor Ad Campaign

  Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.

• Pepsi Unveils Summer Lineup

  Pepsi already caused quite a stir with news that it will be hosting a reality TV show giving away $1 billion. Now the soft drink giant reveals how contestants

• Warner Bros. VP Joins Youth Marketing Agency

  Joel Erhlich, formerly Senior VP-Advertising and Promotions at Warner Bros. Consumer Products/DC Comics, will head Youth Marketing International as President