Chief Marketer Staff

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

• Sony Pictures Promotes George Leon

  Sony Pictures Entertainment has tapped George Leon to head up a new office in London. Leon, a 2003 PROMO Marketer of the Year (January 2003 PROMO) was

• U.K. Considers Direct Marketing Restrictions

  U.K. lawmakers are considering a ban on unsolicited direct marketing via e-mail, SMS wireless and telephone, prompted by spam. Proposals mesh with the

• Sony Pictures Promotes George Leon

  Sony Pictures Entertainment has tapped George Leon to head up a new office in London. Leon, a 2003 PROMO Marketer of the Year (January 2003 PROMO) was

• Energizer to Launch $120 Million Schick Razor Ad Campaign

  Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.

• Pepsi Unveils Summer Lineup

  Pepsi already caused quite a stir with news that it will be hosting a reality TV show giving away $1 billion. Now the soft drink giant reveals how contestants

• Warner Bros. VP Joins Youth Marketing Agency

  Joel Erhlich, formerly Senior VP-Advertising and Promotions at Warner Bros. Consumer Products/DC Comics, will head Youth Marketing International as President

• Coca-Cola Hits Malls; Invests $15 Million in College TV

  There seems to be no end in sight for the reality TV craze as Coca-Cola last week kicked off its Behind-the-Scenes with American Idol tour in New York

• Hasbro Sued by Go Goddess Over Licensing Agreement

  The creators of Go Goddess! have filed suit against Hasbro Inc. for defaulting on a licensing agreement seeking $15 million in damages. The five-year

• J.C. Penney Catalog Sales Decrease in March

  J.C. Penney Company Inc.’s catalog sales decreased 13.1% in March. Internet sales, which are included in the catalog figure, increased by 19% last month.